Country Marketing & Activation Leader

Country Marketing & Activation Leader – Ingka Centres YOUR RESPONSIBILITIES In this role, you lead the country‑level Marketing & Activation agenda to achieve country commercial and brand goals. You are responsible for translating business priorities into strong, integrated marketing, media, and activation plans, ensuring effective execution across channels, partners, and stakeholders.

You work closely with Market and Meeting Place Marketing & Activation Leaders, as well as IKEA and other key partners, to deliver impactful go‑to‑market initiatives, campaigns, activations, and community engagement across the country. Your main responsibilities will include: · Lead the common Marketing & Activation agenda across markets and domains to deliver on VCM and business goals · Develop and implement a multi-channel partner lead generation platform to drive commercial opportunities · Define and drive the direction for partner activation, ensuring consistency and scalability across markets · Secure and support markets in establishing portfolio-wide brand and IP partnerships, including collaboration with the Retail Media Platform · Support markets in the execution of partner activation activities when needed · Establish and follow up on relevant performance measurements to track impact and continuously optimize activation strategies WHO YOU ARE You are a commercially minded marketing leader with strong experience in activation, media, and integrated marketing planning.

You are comfortable working at both strategic and operational levels, and you thrive in complex, multi‑stakeholder environments where collaboration and performance are key. You have: · A minimum of 8 years of relevant experience within marketing, activation, media, or communication.

· At least 2 years of managerial or people leadership experience. · A university degree or equivalent relevant professional experience. · Strong experience in integrated marketing planning, media activation and buying, and performance marketing. · Proven ability to collaborate across functions, partners, and brands, including close cooperation with IKEA.

· A data‑driven and improvement‑focused mindset, with strong execution capability. TOGETHER AS A TEAM Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group. As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision.

If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities. We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals.

We’re constantly looking for energetic, purpose-led and creative people who’d like to join us on our journey to create meeting places around the world. Sounds exciting? There’s a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!

www.ingkacentres.